Indie Android Dev Marketing: Getting Your First 100 Users

You shipped. Production access granted. Now what? A no-budget marketing playbook for your first 100 users.

Week 1 — Launch posts

• r/AndroidApps with a structured launch post.
• Hacker News “Show HN”.
• Product Hunt.
• IndieHackers showcase.
• X / Twitter with #AndroidDev hashtag and visuals.

Weeks 2–4 — Communities

• Niche subreddits relevant to your app.
• Facebook groups for your vertical.
• Niche Discord servers — engage first, post second.

Ongoing — Content

• One blog post per week answering a question your users ask.
• One Twitter / Mastodon thread per week sharing a build-in-public update.

Track what works

Tag every install source you can. Double down on the one or two channels delivering installs that retain.